Every company needs to develop a solid plan of business and marketing to succeed. Thus, the most important thing is a marketing plan that is oriented to satisfy a need in the market and determine what a business wants to achieve with a clear aim of when and how. In this regard, a professional marketing agency plays a vital role and makes a practical marketing plan which is sure to achieve the set objectives. Let’s see how a marketing agency creates a successful marketing plan for its clients.
1 – Executive Summary and Introduction
While this section is presented first, it is prepared after writing the entire plan. It is a summary of what will be discussed during the marketing plan. If possible, this synopsis should be no longer than one page.
2 – Definition of Product or Service
It describes the product or service in simple and understandable words. This definition clearly describes the mission of the company and its rationale. Included here are the points of difference with competitors which communicate the valued the customer receives with product or service.
3 – Market Analysis
This section is completed with arming matrix SWOT (Strengths, Weaknesses, Opportunities and Threats) of the brand. It determines what the main risks and opportunities are posed by the market and what the strengths and weaknesses are of the brand in question. The idea is to determine the main opportunity for the brand.
4 – Segmentation
It defines precisely to attract public who want to use the target product or service. This is a key point because the more defined market will be easier to focus efforts to achieve differentiation and position. It is based on specific demographics, psychological, sociological and geographical aspects of the ideal buyers.
5 – Positioning
Having defined the segment, differentiation of the brand is determined i.e. the specific reason why the consumer should buy target product. Achieving a market position depends largely on the proper choice and execution of differentiated positioning strategy.
6 – Objectives
The objectives define the specific target sales or number of customers. The marketing agency sets goals, both short and long term, specific measurable in both revenue and revenue targets and new customers.
7 – Marketing Tools
This section describes what to do to realize the positioning strategy. It is the most critical part which includes product, price, promotion distribution and public relations. It is important to consider the creation of a website and use social networks like Facebook and Twitter for interaction with the target audience.
8 – Schedule
Making a list of the steps is not enough, so you have to set a timetable for each action. Ideally, the schedule is presented in a graph in which year’s activities are appreciated, including who will do what and when. It has to be realistic.
9 – Budget and Measurement
Marketing expenses can grow exponentially, so it is a good idea to set a monthly or quarterly budget. Evaluate the decisions based on the amount of business of each particular initiative of marketing.
10 – Implementation and Control
The best business and marketing plan is useless if it is filed in a drawer never to be seen again. Sometimes it is essential to have someone assist in implementing the plan. This person should help you write the marketing plan, and make it work. The creation and implementation of a marketing plan is the best way to stay focused on your business. Writing the business plan is usually the easy part and the hardest part is sticking to it in execution and a professional agency is the ideal source of making, executing and managing a full business and marketing plan.
