Google PageRank is a method to calculate the importance of a webpage which depends on the quantity and quality of links, and unluckily we cannot have this data updated publically anymore after March 2016. The average user does not need to constantly monitor these statistics, but SEO professionals need to have constantly updated information, and other types of different measurements to complement the PageRank.
Are There Alternatives to Google PageRank?
The most popular and reliable are those created by Moz and Majestic, two heavyweights in the industry. Both have spent years tracking down internet with their own bots, similar to googleboot, storing millions of pages, and analyzing all a wide range of factors.
Having been in the industry for decades and with storage of huge data and its analysis, Moz and Majestic have developed their own metrics that allow a simple but very reliable analysis of the links and competition. And best of all is that each of them has focused on different aspects when preparing their ranking criteria.
Note that, as with PageRank, these metrics are not 100% reliable, but you will get a very good idea of how few pages and links are compared to others. Here I will discuss very briefly the ranking system of Moz.
Domain Authority and Page Authority
Unlike public PageRank, the scale of both concepts ranges from 1 to 100, and essentially measures the probability that a page comes out higher than the other searches for a particular phrase in.
The Authority Page is a number that represents the probability that a particular page is positioned well to get ‘up’ in the SERPS.
The Domain Authority measures the influence of the domain in general, considering all webpages, not just one that appears in the results.
To start familiarize yourself with these tools for metrics, you can use the Open Site Explorer of Moz. The theory is that if a page has a great authority ‘in general’, it is easier to rank. You can download the Mozbar and see an application of the concept of PA and DA in real.
Compare Yourself against Your Competition Using Moz
Start by creating 4 columns to give you an idea of your current PA and DA on your competition whether it is lagging or ahead. This would roughly generate the percentage regarding content, backlinks, on-page optimization and off-page, etc. against your competition. This information helps you to visualize where you stand among your competitors and what you should do now to optimize all aspects of your website for better rankings.
Since Google PageRank is no longer available to the public and cannot be used to judge the quality of a webpage or domain, there is a dire need of new tool for SEO metrics, therefore, you must start using some of the other metrics that you have at your hand. Always remember that you should not use any metric as an absolute value, but to compare pages, domains or links. I personally use Majestic, and in this article I will tell you why I use it and why you should too.
Majestic offers several metrics, the best known are Citation Flow (CF) and Trust Flow (TF). If you intend to use Majestic, it is important to understand what they are and how they work.
Citation Flow (CF)
The strength of each page is transmitted to others through links. The Citation Flow works in a way similar to PageRank in the sense of trying to predict the strength of a page from the rest. And it does so by analyzing the amount of links pointing to that page, both external and internal. It is important to understand that this metric does not analyze the quality of the links, but simply the quantity. And for this reason, it should not be used independently, but with a system that helps you understand whether they are quality or not and for this we have Trust Flow.
Flow Trust (TF)
Authority/Trust of the page A can affect the page B and it will affect C and this one do the same to D and it goes on. With the Trust Flow, Majestic tries to guess if a link is ‘clean’ i.e. if it comes from a webpage that does not usually link to ‘dubious’ pages and if its content is of quality or not.
Of course, as it was the case with Google PageRank, it can influence this metric, and ‘force’ by using some Black Hat techniques, but this is a problem that can occur with all existing metrics.
To build the Trust Flow, Majestic manually reviews a lot of webpages and recognize as authorities whose links would normally be obtained on merit.
Balance between Citation Flow and Trust Flow
As you see the Citation Flow focuses on the number of links and Trust Flow in the quality of the links, we can compare these two metrics to quickly establish the overall ‘quality’ of any webpage or link.
Now the Google PageRank is gone, Majestic is really an alternative tool to go for in order to check the authority of a website.