Purchasing clothing is an activity not all men find enjoyable or hold the motivation to accomplish. That said, purchasing such articles are often vital to their professional and social success. With these facts in mind, boutique clothing establishments possessing the following attributes may stand a better chance of attracting and maintaining a significant number of male customers:
A Favorable Location
Regardless of whether the property is commercial or residential, many industry professionals often employ an adage claiming that the three most important characteristics of any real estate holding is “location, location and location.” A vast majority of prospective shoppers, especially men, are more likely to shop in a boutique clothing entity that is easily accessible or located near other major retail or entertainment establishments.
The Right Staff Members
Though occasionally overlooked, the staff can often significantly build or tarnish a business’s reputation. Said facts are particularly true of boutique clothing entities. Ergo, employees should be personable, knowledgeable and helpful. Staff members displaying superior or condescending attitudes are more likely to put off most customers, especially men.
A Stocked Inventory
A significant percentage of men shop with a purpose. Such individuals know what they need and desire to frequent establishments possessing articles that suffice those desires. Therefore, boutiques holding a plethora of valued items in a variety of men’s sizes increase their chances of keeping male consumers as steady customers.
A Discernible Online Presence
Men, like many other shoppers in today’s technologically-driven world, browse for or even purchase clothing online. Therefore, reputable boutiques will possess a discernible online presence. There are several components of an optimal digital showing. The first is a navigable website highlighting the products and services the entity offers. Additionally, said presence should provide prospective buyers with the opportunity to execute purchases online.
Sales
Sometimes, male shoppers need some form of motivation to drag themselves out to buy clothes. Few things provide greater incentives than the opportunity to save money. Clothing, especially dress articles, can be pricey. However, prospective buyers are more likely to frequent entities providing occasional discounts on such materials.
Utilize Social Media
Reputable clothing boutiques will use social media to attract male customers. Many men routinely frequent such digital outlets. These platforms offer boutiques a chance to advertise their businesses for free. Ergo, establishments that execute actions, such as creating videos for prospective customers and posting pictures highlighting inventory, will attract a higher degree of attention than those that do not.
Partake In Local Events
In many instances, knowledge of smaller boutiques and the reputations said entities gradually build are spread through word of mouth. Fortunately, emerging establishments geared towards male customers might significantly and rapidly increase their presence and revenues by partaking in community events. Actions, like establishing a booth at a local business gathering or holding a meet-and-greet event, give the establishment’s proprietors a golden opportunity to introduce themselves to their fellow community members and potentially attract a whole new crop of customers.
Request Customer Feedback
Men, like most other consumers, want to know their business is appreciated and their opinions matter. Boutiques can demonstrate such recognition by requesting customer feedback. Furthermore, such responses must not always correlate with the purchase process or customer interaction. Many professionally operated boutiques will ask for comments and suggestions regarding issues, such as how well the business’s website is maintained. Soliciting as much customer opinion as possible often proves critical in establishing a company that best serves consumer needs.
Create Loyalty Programs
While most customers appreciate the opportunity to provide feedback, many will also respect seeing their loyalty rewarded. Loyalty programs could include exclusive discounts and other notable perks. Loyalty often breeds loyalty. Happy customers are more likely to sing the praises of such establishments to associations, such as family, friends, neighbours and co-workers.
