The exhibitions are, above all, a sensitive and emotional journey for an artists, therefore, the curator or the artist have to think about that emotional structure. The exhibitions must have climax moments and a denouement. The psychic contact with the public depends on how the visual and emotional paths are posed.

Good exposure in an exhibition combines familiarity with the unknown. That is why a curator needs to know all the material and, together with the artist, must be determined to take the risks. The best samples are given when the artist and curator are connected and are committed to the exposure.

To make an exhibition successful, it is necessary to be prepared in advance and have a series or set of works that combine a clear and evident discourse. You have to conceive the exhibition as a concrete project in clear terms. The crux of the matter is not just to expose, but to show the development of a theme or technique to raise awareness, gain prestige, sell or put everything together in the exhibition.

In order for an exhibition to have the expected results, the materials requested by the gallery must be impeccably provided; you should never have bad photos, late-breaking materials, unmasked work or without assembly instructions, errors in the work list and preference to work at par with space at all. Avoid doing the work at the last minute. It should not be forgotten that in order for the gallery to carry out the work of managing and disseminating, securing the work and being able to position the exhibition in the public mind, materials are required up to two or three months before the opening.

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Organizing an exhibition also involves building an audience, a gallery or any cultural space, identifying the full range of individuals and groups that would be interested in your products or exhibitions, as well as targeting other segments that may have a potential interest in the exhibition. The gallery has to determine in which segments to focus its efforts, both to attract new audiences and to preserve existing ones.

The galleries, like other organizations, cannot be of everything and for all. This is not to say that gallery should not have a broad offer, but it has to prioritize the individuals and groups. Once your audience is defined, the gallery can design an exhibition or set of exhibitions that appeal to your audience.

In this way, the top exhibition companies in Dubai can be understood as a system of gears that are coordinated and interrelated to form a connection with the public and allow to establish aesthetic models to display works or representations and reflect on individuals, groups, nations or races. Anything can be placed in an exhibition gallery and anything can be reinterpreted.

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